FAQ campaigns are a valuable business tool and so easy to automate. Once implemented, they can save everyone in your organization time. This article discusses how FAQ campaigns can benefit your sales teams. I’ll be writing more articles on how to utilize FAQ campaigns to streamline your business processes and convert happy customers.
First, a story.
I taught 7th grade Earth Science for 13 years. How did I make it that long? I’m not sure, but I am sure it was a driving force toward starting my own business.
Here’s the story:
I taught the same lesson 6 times a day. Over and over. I hit my peak about the 4th time. Anything before that I was still kind of getting it straight in my head. Anything after that and I was tired of saying the same thing over and over.
So who got the best of me? The students who heard the content the 4th time.
What does that have to do with FAQ campaigns for sales reps?
Sometimes I forgot to make important points. Sometimes my explanation was spot on, sometimes not so much. Sometimes I wasn’t interrupted. Sometimes the students were more attentive than others.
Sales reps are somewhat like teachers. They teach prospects about what they are selling. They answer the same questions over and over. They get bored repeating the same content over and over. They forget important points.
FAQ campaigns for sales reps helps them deliver the important points every time. Well thought out FAQ campaigns will ensure that prospects always get their questions answered. Great FAQ campaigns will make prospects feel loved.
How do automated FAQ campaigns work?
There are several ways to deliver automated FAQ campaigns for sales reps. FAQ campaigns can be delivered as a series of emails with the most requested pre-sale information you receive that is triggered by a web form. FAQ campaigns can be a one-time email that is triggered when a sales rep applies a note to the contact record at the end of a call.
Shouldn’t the sales reps answer the questions and engage with the prospects instead of using automated FAQ campaigns?
- By automating the repetitive tasks, your sales reps are free to do the important interactions with prospects that can only be done by a human. Automated FAQ campaigns act as their backup. The sales rep may be having a bad day. They could be in a hurry. They may be new and not know the answer. They may have been with the company a while and not keep up with the latest changes. Automated FAQ campaigns are your way of backing them up.
- The prospect may be in a hurry. They may have another appointment. Being sending the information for later consumption, the email they have requested stands a much better chance of getting read.
- It shows a side to your business that is organized and well thought out. It shows you know the needs of your prospective customers and have set safeguards/systems in place to meet those needs.
Are automated FAQ campaigns for sales reps cost effective?
What is one sale worth? What productivity could you expect from a sales rep who has been freed from the boring and allowed to focus on the hot leads? Certainly more than one sale.
A good FAQ campaign should be reviewed and updated semi-annually at the least. Quarterly might be a better goal. But once it is set up and automated it will just keep on going and going, saving you time and making prospects happy. And those prospects become happy customers.
Let me answer your automated FAQ campaign questions.
I’ll be happy to help you outline an automated FAQ campaign for your business. If you want to try it yourself, here’s a post by Infusionsoft guru, Paul Sokol. He goes through the steps of setting up FAQ campaigns for sales reps that are triggered by note templates. And then I will happily set it up and manage it for you too! Just click the image below and select an appointment time that works for you.