CustomerHub Spotlight – The Sales Whisperer: It always helps to have a model to follow – a finished product to view – when making decisions – a case study of sorts. So, in this article I’m showcasing the CustomerHub member site for The Sales Whisperer. Wes Schaeffer was the 2013 Infusionsoft Consultant of the Year, and CustomerHub is the Infusionsoft Membership Site. His member site is packed with content and is a great example. (Mine is fairly new with far less content.) Let’s talk a bit about how Wes uses his CustomerHub site. Lifecycle Marketing – Capture Leads First of all, Wes doesn’t ask people to sign up for a member site. He has free offers. When someone signs up for any of his free stuff, the Free Stuff Vault, as he calls it, they are directed to the member site. The landing page you see after logging in is … [ READ MORE ]

When creating the digital content for your membership site or marketing system, reach out of your comfort zone to accommodate multiple learning styles. Plan to diversify, and you’ve just made your job easier. Make your content easy to consume for everyone, and it will accomplish your purpose. And, it’s easier than you might think. Produce Digital Content to Match the Learning Styles of Your Customers Learn a tip from the pros – create many forms of digital content. Some content strategists produce different forms of content without really knowing why, and it works for them. But there is a ‘why’ to producing digital marketing content in different consumable forms. When I use the term “digital content,” I am referring to any content that is delivered electronically. One of your resources might be delivered both as a hard copy and digitally, but for this article I am referring to the digital content only. … [ READ MORE ]

What are membership sites? Membership sites are simply websites that require a login to view the content. To acquire that login, members must first register or “subscribe.” These types of Membership Websites may be a paid subscription model, or a model with several levels, including a Free Membership Site. Membership Websites are a hot commodity now. The Subscription & Membership Site Benchmark Report offered these statistics: Approximately $15 billion dollars in revenue in 2009 (Yes, that’s a b for billion.) Annual growth of approximately $1 billion a year (There’s that b again.) Why this interest in Subscription-Based Websites? People want to learn. Never before have we had so much information available to us and so many people willing to share. People are more and more tech savvy, and the challenges of navigating membership sites are no longer overwhelming. Membership sites are cheap. Cheap to set up, cheap to maintain. You can … [ READ MORE ]