Small Business Sales & Marketing Scorecard

By |April 22nd, 2014|

When I came on board with Infusionsoft in 2011, one of the first things I learned was their 7 step Perfect Customer Lifecycle. That name was later changed to Lifecycle Marketing. It’s a very […]

  • Segment Leads
    Permalink Segment LeadsGallery

    Easy Step 2: Segment Leads, Capture Contact Information & Demographics

Easy Step 2: Segment Leads, Capture Contact Information & Demographics

By |April 17th, 2014|

Segment leads, capture contact information and demographics to send the right messaging to leads. Use the lead capture process to segment leads. Think about all the promotional emails you receive each day. How many […]

Do Your Paid Lead Sources Provide Good ROI?

By |April 9th, 2014|

Paid lead sources may not be the investment you think they are. Let’s say you paid for a Facebook ad, and 1,500 people gave you their contact information in exchange for that great ebook […]

  • Happy Customers-Attract the Right Kind of Interest
    Permalink Happy Customers-Attract the Right Kind of InterestGallery

    Happy Customers – Easy Step 1: Attract the Right Kind of Interest

Happy Customers – Easy Step 1: Attract the Right Kind of Interest

By |March 26th, 2014|

Happy customers occur when you make the effort to attract the right kind of interest. They appreciate a well-thought-out buying process. Buying choices abound. Everywhere they look vendors are screaming, “Buy me, buy me!”
Be […]

CustomerHub Maintenance Releases, File Box, Edit Button

By |March 25th, 2014|

CustomerHub Maintenance Releases aren’t something I get excited about. Usually I just ignore them. But a few things have happened in the last week or so that made me change my mind.
CustomerHub File Box […]

FAQ Campaigns for New Customers = Happy Customers

By |March 18th, 2014|

FAQ campaigns for new customers are an asset to your happy customer project. They can also go a long way toward a happy employee project too. FAQ campaigns are nothing more than a compilation […]

FAQ Campaigns for Sales Reps

By |March 12th, 2014|

FAQ campaigns are a valuable business tool and so easy to automate. Once implemented, they can save everyone in your organization time. This article discusses how FAQ campaigns can benefit your sales teams. I’ll […]

ICON14 – 3 Reasons to Attend

By |February 27th, 2014|

ICON14 is right around the corner, and I am excited! If you’ve been to InfusionCon you understand. Words really can’t describe the experience. But if you’ve never been, let me try.
1. InfusionCon will help […]

Infusionsoft Mobile on iPads

By |February 21st, 2014|

Infusionsoft mobile on iPads has been in use for a while. What is new is the Infusionsoft mobile app that will be introduced soon. My last blog article detailed the functionality included in this […]

Infusionsoft Mobile App for iOS and Android

By |February 18th, 2014|

The Infusionsoft mobile app was introduced earlier this month. Reviews have been mixed. Many are excited about the move into the mobile market. Others are disappointed by the lack of functionality.
As an ICC working […]